The Employment of Language Politeness Strategies in Student-Lecturer Virtual Interaction

Language politeness is a critical element to be incorporated in communication for its worth across social status, power, or position. In this study, WhatsApp text conversations between students and lecturers were utilised analysing strategies used by the students. Purposive sampling which involved texts from two classes of English Oral Presentation (ELC590) subject was conducted messages thirty (30) selected. The then analysed using descriptive qualitative quantitative analysis studies according four (4) sub-strategies Brown Levinson (1987). All types language observed respondents’ texts. Negative strategy highest among respondents, followed bald-on, positive politeness, lastly off-record strategies. Based on results, number respondents not communicatively competent as some contained Face-threatening Acts (FTA) that would damage lecturers’ face considered impolite thus breaking down effective communication. Hence, it recommended other elements could explored future research such time, use emoji, punctuation capitalisation. findings result better understanding students’ with lecturers.